There are a variety of reasons why your company should use social media marketing. Or, they can even start their own. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. Who hasn’t blocked app updates from MMO games like Farmville from news feed fatigue? (You can generate more leads by conducting contests, including links to your website and offers in your bio, hosting live videos, etc.). It’s a great opportunity for them to learn more about your business and provides you with the chance to market directly to them. The most common argument for why social media marketing is good for consumers is that the brands can improve the relevance of their messages to consumers. 3. If a brand has an email list with 100,000 subscribers, none of the subscribers are aware of each other. Frustrated consumers could write a nasty letter or call and vent to the brand, but no one else heard about it unless you were in that person’s gossip circle. These are the accounts which are running their business on social media platforms to catch your attention and induce you to buy their products. Through social media marketing, your audience can access customer care services. Social media marketing is quickly becoming one of the most important parts of marketing strategy. A company that sells clothes could offer over 20 different styles and colours of that one dress (product type) alone. TikTok vs YouTube- which is best for marketing? Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers. While less pervasive than social spam, privacy is a much more sensitive issue. I do think there is merit to this argument, but it’s still a hard sell to consumers. Consumers want information quickly and efficiently. On average, people take into account 10 reviews of a … And, they can do that on the company fan page. Hiring a digital marketing agency will help you to create a social media strategy. Neal Schaffer - Leading Global Educator and effective implementer of social media strategy for business. I sure don’t. In the end, its consumers who win from social media marketing programs from reaping the benefits of increased marketing relevance, accelerated social responsibility, and a shift in the balance of power toward consumers. They can learn about your business at any hour. Social game companies have been using techniques like forced invites, opt-out notifications, required fanning, and more to fill our news feeds with messages aimed at getting us to play. Through Social media marketing, you get to know about International brands, products, services and business. Whether it’s concern for one’s safety or simply the desire to control who has access to your profile data, privacy is a strong concern for consumers. Benefits of Social Media Marketing for Consumers: The world is moving forward. Justin Kistner is author of the 2013 Social Rich Media Benchmark Report and VP of Strategy at ShopIgniter, recently acquired by Mixpo. But, what’s in it for the consumer? It’s quicker than someone driving to a store, finding the product, checking out, and driving home. One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Some consumers may want off-shoulder sleeves, while others are looking for a full or three fourth sleeved dress. So why would anyone want brands to market to them in social media? But, Like Farms are relatively new to the scene. ELEMENTS OF SOCIAL MEDIA STRATEGIES AND HOW TO ESTABLISH THEM, 8 BENEFITS OF SOCIAL MEDIA MARKETING FOR CONSUMERS. Jeff Bezos, founder of, put it like this: Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. Checkout processes have developed to allow for quick transactions that last a few minutes at most. Remember the time when people used to go to different stores to compare the products and prices. Trust is the building block of any relationship. Personalization creates a better experience for your audience. Social media platforms and UGC campaigns go together like peanut butter and jelly. They can seek information and consume it quickly. If enough customers join car buying clubs, do you think it will matter what a manufacturers say on their TV ads? It also directs traffic straight to your site. Our goal is to inspire and support the social media industry. The emergence of new trends, … Marketing through social media is cost effective. They have access to dozens of different products. They can sign up to receive emails or follow your social media profiles. As the industry grows and evolves, concerns like spam and privacy will be critical issues to resolve to ensure consumer confidence. Before the growth of the Internet, users couldn’t access these types of products if they needed them. They can find information about new products, services, special deals, and upcoming events. Prior to the emergence of social media, marketing was not a many to many conversation. The idea is that with better targeting we’ll not only see less marketing that doesn’t pertain to us, but also see more offers that we actually want.