Named Voyage, the new prototype works by identifying a product through scanning a near-field communication tag or entering a product ID. Cooperations especially came through, be it to introduce innovative new materials, provide second hand clothes or ecological innovations. The aim of the partnership is to empower more brands to produce sustainable wool collections with this versatile natural fibre. Experts and brands meet to advance on “green” innovation in fashion, where there are days of seminars around a range of crucial topics. Consumers can then trace a garment’s production journey and lifecycle. Getty. US denim label Levi’s has opened a new concept store in Soho London with a focus on sustainability and circularity. Lifestyle. This means that the high-performance shoes can be returned to Adidas at the end of their use to be broken down and reused to create new trainers. Published on 08.10.2020 Sustainability shopping experience for Beauty launches as more than 40 percent of customers shop more sustainable fashion. The partnership will see Marchon being the first eyewear company to produce and sell frames using Eastman Acetate Renew, a fully sustainable material that will be used in Marchon’s proprietary and licensed brands frames, from 2021. But it was Gabriela Hearst who put waste front and center. The association also organizes the Fashion Green Days, the forum for circular and eco-designed fashion. The two companies have come together to help fashion and homeware brands produce sustainable wool collections, a fibre first for the production platform. The new initiative will first be piloted in the Netherlands, before being rolled out to other European markets in 2021. The brand said the two-floor store will act as a “new blueprint for an in-store consumer experience”, and features a made-to-measure Lot No.1 bespoke denim service; Levi’s Vintage Clothing, a premium line creating new interpretations of archival pieces; and Levi’s Tailor Shop, the brand’s customisation and repair service. H&M’s New CEO Wants To Fix Fast Fashion. Business as usual costs the earth.” News & Stories. Burberry has teamed up with interns at tech company IBM to develop a prototype system to improve product traceability. Sustainable fashion news agregator. By: Amanda Cotler. The brand based in Bergamo, Italy focuses on bags, handbags and accessories that are made without fur, wool, silk, feathers, leather or any other animal products. Online retailer Very has launched a partnership with second-hand clothes specialist, Re-Fashion, to help reduce clothes waste. Footwear brand Ugg, part of Deckers Brands, has unveiled new long-term social and environmental sustainability commitments with the launch of a new ‘Feel Good’ platform dedicated to people and the planet. Cooperations especially came through, be it to introduce innovative new materials, provide … For years now, the Fashion Green Hub association (ex-Nordcrea) has played a key role in the responsible fashion landscape, working on topics including eco-design and new business models in the industry. In ‘Get Your Greens’, an ongoing series launched to coincide with Earth Day 2019, Vogue explores how the industry is advancing towards a greener future. Some companies are looking to … Next Article All The Cool Things Innovative Sustainable Fashion Brands Are Doing. Is That Possible? Ms. Hearst, who last season announced a carbon-neutral fashion show, has long … Support us ... Is bespoke clothing the answer to fashion’s sustainability crisis? The scheme will encourage Very’s customers to give up their unwanted clothes for new owners to give them a second life in an attempt to reduce the amount of good quality, wearable clothes going to landfill. The Sustainability Goals Chanel, Kering and H&M Could All Agree On 12 October 2020 • By Rachel Deeley More than 60 fashion companies have signed on to The Fashion Pact launched by Kering's CEO last year, creating an unusually large industry cross-section that's committed to seven new targets to reduce the sector's environmental impact. 60-80% of a garment impact on sustainability depends on the choices made at design and development stage. 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