What’s the Non-GMO Project Verified difference? Genetically modified organisms do … The Non-GMO Project currently has 43,000 products from 3,000 brands that are vetted and labeled as verified non-GMO. Anyone with even a modicum of scientific literacy should realize that is … A “GMO” is a genetically modified organism- therefore a Non-GMO is an organism, whether plant or animal, that has not been scientifically altered in any way. This non-profit, with revenues of nearly $1.8 million , slaps its label on just about anything, including salt and water . Many shoppers more readily trust foods, beauty products and other goods that are Non-GMO Project verified. The Non-GMO Project is a nonprofit organization that serves as the country’s only third-party verification system to ensure these products avoid the use of GMOs. The "Non GMO Project" is one of the worst absence claim offenders. According to the Non-GMO Project, products bearing their seal generate more than $22.3 billion in sales annually. WHAT IS a Non-GMO? The Non-GMO Project Verified mark is recognized by more than half of North American consumers, according to a recent survey commissioned by the Non-GMO Project with Linkage Research & Consulting. Benefits of Non-GMO Project Certification That number is expected to grow by more than 16% globally within less than 3 years (Global Non-GMO Foods Market, 2017-2021). The survey also found that some consumers are willing to pay a premium for Non-GMO Project verified products.