There are numerous tools available to analyze and measure Social Media Marketing initiatives. IEEE Transactions on Visualization and Computer Graphics 17(12), 2412–2421 (2011), Dou, W., Wang, X., Skau, D., Ribarsky, W., Zhou, M.X. : A framework for summarizing and analyzing twitter feeds. ACM (2007), © Springer International Publishing Switzerland 2013, International Conference on Big Data Analytics,, Use the above analytics tutorial and social media analytics tips as a starting point for integrating social analytics into your marketing and business strategy. Find us with any questions @UnionMetrics on Twitter. In: Proceedings of the 27th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. The benefits of social analytics include: Overall, social media monitoring helps you accomplish 3 key tasks: Now that you understand the importance of social analytics, let’s explore the different types of social media metrics you can measure. This series should explain how to get the most out of Brandwatch, in very practical terms. You can export data and generate a variety of reports. : Using Content and Interactions for Discovering Communities in Social Networks. 49–56 (2010), Summers, E., Stephens, K.: Politwitics: Summarization of political tweets (2012). : Communities in networks. social media goals and objectives. Before you jump in and start tracking and measuring your social media marketing efforts using Google Analytics, you need to identify and create S.M.A.R.T. In: WordNet: An Electronic Lexical Database, pp. 851–860. Not logged in You can use it to measure the social buzz about your business. You can import data from all major social networks you use. The Pinterest dashboard provides insights into followers, impressions, audience stats and engagement. Without examining social media analytics and assessing the performance of your posts and social profiles, you are just playing a guessing game. We review the state of the art as well as present new ideas on handling common research problems like Event Detection from Social Media, Summarization, Location Inference and fusing external data sources with social data. How to access: From your Google+ page, click the “Manage Page” button and scroll down to the insights section. It supports all major social platforms. Social media penetration is at almost 2.8 billion active users worldwide (and growing) at the moment. In: Proceedings of the First Workshop on Social Media Analytics (2010), Morstatter, F., Kumar, S., Liu, H., Maciejewski, R.: Understanding twitter data with tweetxplorer. LinkedIn (personal and business accounts). 215–222. When such a large number of the world population is on social media networks, Marketers cannot afford to miss reaching out to them via this medium. In: Proceedings of ICWSM, pp. How to access: Go to and log in with your Twitter login. In: Proceedings of the WWW (2010), Leacock, C., Chodorow, M.: Combining local context and WordNet similarity for word sense identification. In this tutorial we present an overview of some of the common tasks in analyzing text messages on Social Media (mostly on microblogging sites). : Community structure in social and biological networks. With its free plan, you can track engagement stats for your posts on Facebook, Twitter, Google+, and LinkedIn. A popular SEO tool, Moz Pro also provides you with built-in social media analytics to track your social media marketing efforts. : A language modeling approach to information retrieval. : Event detection in twitter. It is you who need to determine which tool serves your purpose. Image: How Do I Add My Business to Google Maps? In: Proceedings of the 14th International Joint Conference on Artificial Intelligence, pp. For personal accounts, it provides you with data about who has viewed your profile, the reach of your posts, and more. Tsukayama, H.: Twitter turns 7: Users send over 400 million tweets per day (2013), Wei, F., Liu, S., Song, Y., Pan, S., Zhou, M.X., Qian, W., Shi, L., Tan, L., Zhang, Q.: Tiara: A Visual Exploratory Text Analytic System. This tutorial is based on Webucator's Advanced Google Analytics course. Mech. 181–192 (2005), Havre, S., Hetzler, E., Whitney, P., Nowell, L.: Themeriver: Visualizing thematic changes in large document collections. 93–102., Find out how to syndicate your content with B2C. Offered by Emory University. In: Proceedings of the 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. Citeseer (2010), Ponte, J.M., Croft, W.B., Croft, W.B. 32nd Annual Meeting of the Association for Computational Linguistics, 133–138 (1994), Zhou, D., Manavoglu, E., Li, J., Giles, C.L., Zha, H.: Probabilistic models for discovering e-communities. Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media, 66–73 (2011), Cui, W., Liu, S., Tan, L., Shi, C., Song, Y., Gao, Z., Qu, H., Tong, X.: TextFlow: Towards Better Understanding of Evolving Topics in Text. Use social data to drive decisions about your brand’s online presence, how to better target and engage users, and how to improve your overall online marketing strategy. Beaumont, C.: Mumbai attacks: Twitter and Flickr Used to Break News (November 2008), Becker, H., Naaman, M., Gravano, L.: Learning Similarity Metrics for Event Identification in Social Media. In: Proceedings of the RIAO (1988), Church, K.W., Hanks, P.: Word association norms, mutual information and lexicography. In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. SproutSocial provides you with the best of both worlds – a social media management platform and analytics in one.